Cathy Xiao Chen is an event management professional. With a background in hospitality and a strong connection to Stockholm’s dynamic startup ecosystem, Cathy now dedicates her expertise to photography and empowering event managers through her innovative framework, The Business Event Canvas. As a passionate advocate for effective event design, Cathy understands the power of purposeful gatherings in driving business outcomes and creating meaningful connections. Her work is characterised by a unique blend of strategic thinking and creativity, enabling her to deliver compelling event experiences that resonate with diverse audiences and inspiring others to achieve exceptional results in their event initiatives.